E.J. Baxter, PR Pro: 12 Men of Christmas

PR Depictions

At the beginning of the film “12 Men of Christmas,” E.J. Baxter (portrayed by Kristen Chenoweth) is a public relations executive living the perfect life. Gendered public relations stereotypes notwithstanding—E.J. is a 30-something single at a high-powered New York City agency who simultaneously loses her job and fiancee—the movie contains compelling representations of the field.

Below are four lessons viewers can learn from this fictional public relations character:

1) She knows her worth

The film suggests E.J. Baxter has a well-earned reputation as a stellar public relations professional. She provides research-driven counsel to attract new clients; in fact, she is responsible for nearly 20 percent of new business at her former agency. E.J. nurtures her networks throughout the film, and is portrayed benefiting from those networks as well. Although she is unable to find work for several months after leaving New York City, she is unwilling to accept a…

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