Curriculum Vitae

Dr. Cheryl Ann Lambert

Kent State University

College of Communication and Information

School of Journalism and Mass Communication

550 Hilltop Drive, Kent, OH 44242

Email: clambe17@kent.edu

Twitter: @PRProfLamb @PRDepiction

EDUCATION 

2008    Ph.D. In Communication and Information-Public Relations, University of Tennessee

1996    M.A. in Journalism, Temple University

1992    B.A. in English, Illinois State University

PROFESSIONAL APPOINTMENTS

2016-Present   Assistant Professor, Kent State University, College of Communication and Information

2008-2016       Assistant Professor, Boston University, College of Communication

2003-2005       Adjunct Faculty, Robert Morris University-Illinois (formerly Robert Morris College), College of Liberal Arts

PUBLICATIONS

Refereed Journal Articles

2018    Lambert, C.A. “Media Framing Analysis of a U.S. Presidential Advisor: Kellyanne Conway.” Public Relations Review. In press.

2017    Lambert, C.A. “Post-Racial Public Relations on Primetime Television: How ‘Scandal’ Represents Olivia Pope.” Public Relations Review, Volume 43 Issue 4.

2017    Lambert, C.A. & Donovan, J. “College Health Care Providers’ Student-Centered Care.” The Qualitative Report, Volume 21 Issue 10.

2015    Wu, H.D., & Lambert, C.A. “Impediments to Journalistic Ethics: Taiwan Media Market Obstructs News Professional Practice.” Journal of Media Ethics, Volume 31 Issue 1.

2015    Lambert, C.A., & Quintana, C. “Online Representations of Employee Resource Groups Inhibit Employee Engagement: A Critical/Cultural Analysis of Corporate Websites.” PRism Online PR Journal, Volume 12 Issue 2.

2015    Lambert, C.A., & Landau, A. “Positioning AT&T: A Rhetorical Analysis of Arthur W. Page Speeches.” Public Relations Inquiry, Volume 4 Issue 2.

2014    Lambert, C.A. & Wu, H. D. “Traditional Journalism in Transition: Taiwan Media Professionals Construct New Rules for Work Roles.” Asia Pacific Media Educator, Volume 24 Issue 2.

2014    Lambert, C.A., & Wu, H. D. “Influencing Forces or Mere Interview Sources? How Key Constituencies Shaped Health Care Media Discourse.” Health Marketing Quarterly, Volume 31 Issue 4.

2012    Lambert, C.A. “Memorable Health Messages Embrace Student Perspectives.” Public Relations Journal, Volume 6 Issue 5.

2012    Lambert, C.A., & White, C. “Feminization of the Film? Occupational Roles of Public Relations Characters in Movies.” Public Relations Journal, Volume 6 Issue 4.

2012    Aronowitz, T., Lambert, C. A., & Davidoff, S. “The Role of Rape Myth Acceptance in the Social Norms Regarding Sexual Behavior among College Students.” Journal of Community Health Nursing, Volume 29 Issue 3.

2011    Lambert, C.A. “Cinema Spin: Exploring Film Depictions of Public Relations Professionals.” Communication Teacher, Volume 25 Issue 4.

2008    Mehra, B., & Lambert, C.A. “An Effective Information Support System for African American Graduate Students Based On Their Priority Information Needs: Findings from a Pilot Study.” Communication & Social Change, Volume 2 Issue 1.

Book Chapters

2018    Lambert, C.A., Ewing, M.E. & Jackson, K. “Truth-telling Trumps Fake News: A thematic analysis of corporate communicators.” Under review.

2018    Lambert, C.A. “Public Relations Diversity in the U.S. and Europe: Stakeholder Representation Matters.” In M. Fantoni and F. Ricciardelli (Eds.), Comparing Diversities. Florence, Italy: Viella Publishers.

2018    Lambert, C.A., & Wu, H.D. “Journalists in Taiwan: Marketplace challenges in a free media system.” In E. Freedman, R. Goodman, and E. Steyn (Eds.), Critical Perspectives on Journalistic Beliefs and Actions: Global Experiences. New York, NY: Routledge.

2016    Lambert, C.A., Strauss, J., & Tindall, N.T.J. “Public Relations Representations in Popular Culture: A ‘Scandal’ On Primetime Television.” In A.F. Herrmann and A. Herbig (Eds.), Communication Perspectives on Popular Culture. Lexington, KY: Rowman & Littlefield.

2014    Lambert, C.A. “Digging for Victory Gardens: A Comparative Analysis of the U.K. and U.S. World War II Gardening Campaigns.” In R. Waters (Ed.), Public Relations Theory and Practice in the Nonprofit Sector. New York, NY: Routledge.

2011    Lambert, C.A. “Seeking out Citizen Journalists: Media beyond the Mainstream.” In S. Goldstein (Ed.), PR News’ Media Training Guidebook. (Volume 5, pp. 178-180). Rockville, MD: PR News Press.

2009    Lambert, C.A. “Engage and Inspire Employees with Diversity Awareness Events.” In I. Dorbian (Ed.), Employee Communication Guidebook: The Blueprint for Internal Public Relations Strategies and Tactics (Volume 1, pp. 146-149). Rockville, MD: Access Intelligence.

Web-Based Publications

2018    CA Lambert. “A Human not a Highlight.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2018/08/22/a-human-not-a-highlight/

2018    CA Lambert & ME Ewing. “Research in Progress: Successfully safeguarding the company reputation.” [The Arthur W. Page Center for Integrity in Public Communication Blog Post]. Retrieved from http://bellisario.psu.edu/page-center/article/research-in-progress-successfully-safeguarding-the-company-reputation

2017    CA Lambert. “Circus S(p)in.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/05/23/circus-spin/

2017    CA Lambert. “Bad Publicity Is Bad Publicity: Top Five.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/05/07/bad-publicity-is-bad-publicity/

2017    CA Lambert. “Who You Gonna Call? Ghostbusters!” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/04/27/who-you-gonna-call/

2017    CA Lambert. “Silencing Stereotypes.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/04/16/reinforcin-of-the-stereotypes/

2017    CA Lambert. “A Lobbyist in Love: The Perfect Guy.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/02/20/a-lobbyist-in-love/

2017    CA Lambert. “PR on Reality TV: Post My Party.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/02/06/plan-my-party/

2017    CA Lambert. “They Give Us a Bad Name.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/02/01/they-give-us-a-bad-name/

2017    CA Lambert. “Publicity for the (Young) Pope.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/01/23/publicity-for-the-pope/

2017    CA Lambert. “Representing Sears.” [PR Depiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/01/12/representing-sears/

2017    CA Lambert. “The Nature of Public Relations.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2017/01/02/the-true-nature-of-public-relations/

2016    CA Lambert. “The Fixer: Scandal.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2016/12/26/the-fixer/

2016    CA Lambert. “Representation Matters in Cleverman.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2016/12/19/representation-matters-in-cleverman/

2016    CA Lambert. “E. J. Baxter, PR Pro.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2016/12/12/e-j-baxter-pr-pro/

2016    CA Lambert. “Teaching Trump: A Pedagogical Imperative.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/2016/12/05/teaching-trump-a-pedagogical-imperative/

2016    CA Lambert. “Small Businesses, big Sales.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “What do we do now? 4 Lessons PR Pros Can Learn from ‘The Candidate’.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “Across The Fence.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “Public Relations Trumps Media Mentions.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “Historical Identity, Public Persona.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “Campbell Soup Celebrates Superpowers.” [PRDepiction This Week in Popular Culture Blog Post]. Retrieved from https://prdepiction.wordpress.com/category/this-week-in-popular-culture/

2016    CA Lambert. “Academic Articles.” [PRDepiction Blog Re-launch]. Retrieved from https://prdepiction.wordpress.com/articles/

2016    CA Lambert. “Origin.” [PRDepiction Blog Re-launch]. Retrieved from https://prdepiction.wordpress.com/origin/

2016    CA Lambert. “About us.” [PRDepiction Blog Re-launch]. Retrieved from https://prdepiction.wordpress.com/contributors/

2016    CA Lambert. “Fed up with Filmmakers’ Stereotypes of Public Relations?” [Public Relations Society of America Comprehension Web Log Post]. Retrieved from http://comprehension.prsa.org/?p=5571

Published Books

2005    Lambert, C.A. “From the Cotton Fields to Southfield: The Life Story of Charles Johnson.” Southfield, MI: Charles Johnson.

2003    Lambert, C.A. (2003). “Others Said No, But God Said Yes.” Indianapolis, IN: Substance of Hope.

Conference Proceedings

2018    Lambert, C.A., Ewing, M., & Withers, C. “The Financial Impact of Fake News: A Case Study of Man-Made Crises.” International Public Relations Research Conference, Orlando, FL.

2017    Coombs, D.S., Lambert, C.A., David Cassilo, D., & Humphries, Z. “Kap Takes a Knee: A Media Framing Analysis of Colin Kaepernick’s Anthem Protest.” International Public Relations Research Conference, Orlando, FL.

2017    Lambert, C.A. & Donovan, J. “College Health Care Providers’ Student-Centered Care.” The Qualitative Report, Ft. Lauderdale, FL.*

2014    Lambert, C.A. “A Liberal Newspaper in the U.S. Deep South: A Historical Case Study.” International History of Public Relations Conference, Bournemouth University, Bournemouth, UK.

2014    Lambert, C.A. “Campus Health Inhibitors May Harm the College/Student Relationship: A   Relationship Management Case Study.” International Public Relations Research Conference, Miami, FL.

2013    Lambert, C.A., & Wang, Y. “Planting Messages: A Narrative Paradigm Analysis of the World War II Victory Garden Campaign.” International History of Public Relations Conference, Bournemouth University, Bournemouth, UK.

2012    Lambert, C.A., & Landau, A. “Principles of the Public Relations Profession: The Enduring Relevance of Arthur W. Page.” International History of Public Relations Conference, Bournemouth University, Bournemouth, UK.

2011    Lambert, C.A. “Public Relations Characters Have Split Personalities: A Thematic Analysis of Film-Based Public Relations Characters.” International Public Relations Research Conference, Miami, FL.

GRANTS

2018    Ewing, M., & Lambert, C.A. Truth-telling Trumps Fake News: Successfully Safeguarding the Company Reputation. Arthur W. Page Center Legacy Scholars Grant: [$4,000]

2013    Lambert, C.A. Public Relations Industry Funding to Conduct Research Exploring How Corporations Foster Ethical Employee Engagement with Affinity Groups. Arthur W. Page Center Legacy Scholars Grant: [$1,000]

2012    Lambert, C.A. Contemporary Health Communication. Boston University Summer Course Curriculum Development Award: [$1,500]

2009    Lambert, C.A., & Wu, H.D. Obamacare News Coverage. Boston University Undergraduate Research Opportunities Program: [$2,000]

AWARDS AND HONORS

2013    Lambert, C.A. & White, C. “PR Journal: Top Article.” Public Relations Society of America, Philadelphia, PA.

2013    Lambert, C.A. “Great Ideas for Teaching Students: Top 25.” Small Programs Division at Association for Education in Journalism and Mass Communication.

2002    Sears Internal Public Relations. SABRE (Superior Achievement in Branding Reputation & Engagement) Awards. Certificate of Excellence.

INVITED TALKS

2015    Diversity Month Twitter Chat. “Shift: Supporting the Advancement of Diverse Candidates.” Public Relations Society of America Diversity Committee and the Plank Center for Leadership in Public Relations.

2014    Lambert, C.A. “A Life in Theory: Patterns Emerging.” Group Communication Course, Indiana University-Pennsylvania, Indiana, PA.

1997    Lambert, C.A. “From Garden Angels to Gas Grills.” First Lawn & Garden Trade Show. Philadelphia, PA.

CONFERENCE ACTIVITY

Paper Presentations 

2011    Lambert, C.A., & Wu, H.D. “Influencing Forces or Mere Interview Sources? What Media Coverage about Health Care Means for key Constituencies.” Association for Education in Journalism and Mass Communication, St. Louis, MO.

2011    Lambert, C.A. & White, C. “Feminization of the Film? Occupational Roles of Public Relations Characters in Movies.” International Communication Association, Boston, MA.

2011    Aronowitz, T., Lambert, C.A., Merriman, S., Limbo, F., & Davidoff, S. “Social Norms Regarding Sexual Behavior Among College Students: The Role of Rape Myth Acceptance.” Eastern Nursing Research Society, Philadelphia, PA.

2010    McGhee-Hilt, F.A., Brooks, D., Lambert, C.A., & Fields, M. “The Cultural Consternation of Brand O(prah): Oprah and Gayle’s Big Adventure.” Association for Education in Journalism and Mass Communication, Denver, CO.

2010    Wu, H.D., & Lambert, C.A. “Mediated Struggle in Bill-Making: How Sources Shaped News Coverage About Health Care Reform.” Association for Education in Journalism and Mass Communication, Denver, CO.

2009    Lambert, C.A. “How Public Relations Professionals Are Portrayed On Film.” National Communication Association, Chicago, IL.

2009    Lambert, C.A. “No Sickness, No Need: College Student Perspectives on Health Messages.” Association for Education in Journalism and Mass Communication, Boston, MA.

2009    Downes, E., & Lambert, C.A. “Moving Toward Détente: The Importance of Educating and Training in Applied Academic Disciplines.” American Association of University Professors, Washington, D.C.

2009    Avery, E.J., Childers, C.C., Lambert, C.A., & Kim, S. “Peer-ing into Pro Health Advertisements for Children: Analysis of Their Reactions to and Suggestions for Campaign Visuals.” International Communication Association, Chicago, IL.

2008    Blakeman, R., Haygood, D. M., & Lambert, C.A. “Joined at the Adversarial hip: Understanding the Relationship between Account Service and Creative.” American Academy of Advertising, San Mateo, CA.

2007    Lambert, C.A., Lepre, C., Messengale, J., Marchum, W., & Wells, S. “Obesity in the News: A Multi-Year Framing Analysis of Three General News Magazines.” International Communication Association, San Francisco, CA.

2007    Lambert, C.A., Haley, E., Jahns, L., & Johnson, S. “Eating Activity, Acculturative Stress and the ‘Freshman 15’.” Southern College Health Association, Gatlinburg, TN.

2006    Lambert, C.A., Haley, E., & Jahns, L. “An Ethnographic Study Exploring How Students Make Decisions about Eating and Physical Activity: Stress and the ‘freshman 15’.” NAASO, the Obesity Society, Boston, MA.

2006    White, C. & Lambert, C.A. “Constructing a Cultural Definition of Public Relations: A Textual Analysis of ‘The New York Times’.” Association for Education in Journalism & Mass Communication, San Francisco, CA.

Poster Presentations

2011    Aronowitz, T., Lambert, C.A., Merriman, S., Limbo, F., & Davidoff, S. “He Said/She Said: Social Norms Regarding Sexual Behavior and Sexual Assault Among First and Second Year College Students.” American College Health Association, Phoenix, AZ.

2009    Childers, C.C., Haley, J.E., Jahns, L., & Lambert, C.A. “Insights into Freshmen Weight Issues: An Ethnographic Study of How First-Year Students Make Decisions About Eating.” Association for Education in Journalism and Mass Communication, Boston, MA.

Panel Participation

2017    Clark, N., Strauss, J., & Lambert, C.A. “Advertising the Resistance: Advocacy-Based Corporate Communication in the Trump Era.” Barcelona International Critical PR Conference, Barcelona, Spain.

2015    Mehra, B. & Lambert, C.A. “An Exploratory Blueprint of a Toolkit in Diversity Management at Multiple Levels for the Academic Library to Support Female African American Graduate Students.” Conference on Inclusion and Diversity in Library & Information Science (CIDLIS), College Park, MD.

2013    Lambert, C.A., & McGhee-Hilt, F.A. “A Public Relations ‘Scandal’ on Primetime TV: Re-presenting the Public Relations Profession.” International Public Relations Research Conference, Miami, FL.

2012    Wu, H.D., & Lambert, C.A. “Convergent Practice of Taiwanese Journalists in the Information Marketplace.” Annual International Conference on Media and Communication, Porto, Portugal.

2008    Lambert, C.A. “Mediated Medicine: Websites and African‐American Healthcare.” Diversity in the New Media Environment. Broadcast Education Association, Las Vegas, NV.

CAMPUS TALKS

Research Presentations

2018    “Public relations and Fake news: Safeguarding the company reputation.” Kent State University College of Communication and Information Research Colloquium. Presented with Michele Ewing.

2017    “Media Framing Analysis of a U.S. Presidential Advisor: Alternative Flacks.” Kent State University College of Communication and Information Research Colloquium.

2017    “Public Relations Representations in ‘American Crime’.” Kent State University School of Journalism and Mass Communication Research Brownbag.

2015    “A Liberal Newspaper in the U.S. Deep South: A Historical case study.” Boston University Communication Research Center Research Colloquium.

2011    “The Medium Makes the Message in Health Campaigns: Attendance and Avoidance among Target Publics.” Boston University Communication Research Center Research Colloquium.

2010    “Communicating Health: How Female Undergraduates Experience Health Messages. Boston University Student Health Services Educational Session.

Panel Participation

2017    “Journalism’s way forward: Looking Back at Election 2016 and Envisioning the Future.” Kent State University School of Journalism and Mass Communication.

2016    “Oscar Ritchie Scholars Orientation.” Kent State University College of Communication and Information and Office of Diversity, Equity, and Inclusion.

2012    “Pizza, Professors, & Pop Culture: Part Two.” Boston University College of Communication, Specialty Communities.

2011    “Jumping into the Professional Pool: Career Communicators Bridge the Gap between Graduate Students and Working Professionals.” Boston University College of Communication and International Association of Business Communicators.

2010    “Pizza, Professors, & Pop Culture.” Boston University College of Communication, Specialty Communities.

2009    “Making the Transition: Success Strategies.” Boston University New Faculty Orientation. Office of the Provost and the Center for Excellence in Teaching.

Professional Presentations

2018    “Managing your Online Reputation.” All majors matter. Kent State University College of Communication and Information.

2016    “How Well Does Scandal Represent the African American Community?” Ohio Scholastic Media Association Region 1 Workshop. Kent State University School of Journalism and Mass Communication

2016    “Skills for Success.” Public Relations Student Society of America. Kent State University School of Journalism and Mass Communication.

2016    “With Great Power Comes Great Responsibility.” Daniel E. Morgan Day. Kent State University School of Journalism and Mass Communication.

2016    Lambert, C.A. “Ad Men and Women: Advertising & PR.” Boston University Howard Gotlieb Archival Research Center Student Discovery Seminar.

2009    Lambert, C.A. “How to Write a Family Biography.” Boston University National Day on Writing Seminar.

TEACHING EXPERIENCE

Kent State University

2018    Public Relations Case Studies; Public Relations Tactics; Research and Measurement in Advertising and Public Relations; Theory and Societal Roles of Mass Communication

2017    Public Relations Case Studies; Research and Measurement in Advertising and Public Relations; Theory of Mass Communication

2016    Public Relations Case Studies; Strategic Writing and Messaging in Public Relations

Boston University

2016    Media Relations; Theory and Process of Human Communication

2015    Corporate Communications; Media Relations; Theory and Process of Human Communication

2014    Corporate Communications; Media Relations; Theory and Process of Human Communication

2013    Media Relations; Theory and Process of Human Communication

2012    Corporate Communications; Media Relations; Theory and Process of Human Communication

2011    American Health Care System for Health Communicators; Media Relations; Theory and Process of Human Communication

2010    Contemporary Public Relations; Corporate Communications; Media Relations; Theory and Process of Human Communication

2009    Media Relations; Oral Presentations

2008    Media Relations

Robert Morris University-Illinois (formerly Robert Morris College)

2003    Foundations for Composition Rhetoric

2004    Foundations for Composition and Rhetoric

2005    Contemporary Comparative Literature

SERVICE TO PROFESSION

Industry Participation

2018    Ohio Scholastic Media Association. Session Presenter.

2017    Ohio Scholastic Media Association. Ohio Region Article Contest, Judge

2016    Ohio Scholastic Media Association. Session Presenter.

2013    PR Week. Diversity Distinction in Public Relations Awards, Judge

Manuscript Review

2014-2015       Journal of Public Relations Research

2014-2015       Public Relations Inquiry

2014                Mass Communication & Society

2014                Routledge/Taylor & Francis. Corporate Communications Textbook

2011-Present   Case Studies in Strategic Communication. Editorial Board Member

2009-2015       Public Relations Review

Conference Paper Review

2014-2016       International History of Public Relations.

2010-2014       International Communication Association. Public Relations Interest Group.

2009-2015       Association for Education in Journalism and Mass Communication. Public Relations Division.

Committee Participation

2015                Work-Life Gender & Diversity Committee, Public Relations Society of America.

2015                Fiftieth Anniversary Committee, Public Relations Division, Association for Education in Journalism and Mass Communication.

2014                Professional Freedom & Responsibility Committee Co-Chair, Public Relations Division, Association for Education in Journalism and Mass Communication.

2013                Public Relations Division Secretary, Association for Education in Journalism and Mass Communication.

Panel Participation

2014                Top Student Paper Panel Moderator. Public Relations Division. Association for Education in Journalism and Mass Communication.

2014                Teaching Panel Discussant. Public Relations Division. Association for Education in Journalism and Mass Communication.

2014-2013       Session Moderator. International History of Public Relations Conference. Bournemouth University, Bournemouth, UK.

2013                Scholar-to-Scholar Panel Discussant. Public Relations Division. Association for Education in Journalism and Mass Communication.

UNIVERSITY SERVICE

 Committee Participation

2018                Kent State University 2018-2019 Fellowships and Awards Committee.

2017-2018       Kent State University Doctoral Faculty Committee for College of Communication and Information.

2016-2018       Kent State University Graduate Studies Committee for School of Journalism and Mass Communication.

2016-2018       Kent State University Diversity and Globalization Committee for School of Journalism and Mass Communication.

2015                Boston University Faculty Search Committee for the Department of Mass Communication, Advertising, and Public Relations.

2015                Boston University Digital Learning Initiative Communication Immersion Program for the College of Communication and Information.

2014-2015       Boston University Curriculum Affairs Committee for the College of Communication.

2010                Boston University Academic Affairs Committee for the College of Communication.

2010                Boston University Summer Proposal Committee for the Office of the University.

2010                Boston University Faculty Search Committee for the Department of Mass Communication, Advertising, and Public Relations.

2010-2013       Boston University Enforcement Marketing Committee Chair, Alcohol Task Force.

2009-2016       Boston University Graduate Student Applicants Committee for the Department of Mass Communication, Advertising, and Public Relations.

2009-2013       Boston University Student Health Ambassadors, Student Health Services.

2009-2013       Boston University Specialty Communities Advisor, College of Communication. 

Graduate Student Supervision

2018    Dissertation Committee Member. Cassilo, David. “Reversing Field: An Investigation into the Impact of League of Denial on Media Coverage and Attitudes about Head Injuries in the NFL.” Kent State University School of Communication Studies.

2018    Professional Project Second Reader. Teng, Ariel. “Home away from home: A housing website for KSU Chinese students.” Kent State University School of Journalism and Mass Communication.

2018    Thesis Committee Director. Heinz, Natasha. “Listening to women: An analysis of sexism in alternative music within the social media context.” Kent State University School of Journalism and Mass Communication.

2018    Thesis Committee Director. Neid, Michael. “Britney Spears and Sexualized Imagery.” Kent State University School of Journalism and Mass Communication.

2015    Professional Project First Reader. Xi, Bangqi. “Women behind the Scenes.” Boston University College of Communication.

2015    Professional Project Second Reader. Armstrong, Olivia. “Crisis Communication in the Protestant Church: A Comprehensive Workshop for Church Leaders on Developing a Crisis Plan.” Boston University College of Communication.

2012    Thesis Committee Second Reader. Palmer, Alexandra Marie. “Pathways into care for Pediatric Asthma.” Boston University School of Medical Anthropology.

2011    Thesis Committee Second Reader. Kopy, Meryl Lynn. “Visual Lay Therapy: The Role of the Internet, Illness Narratives, and Experiential Knowledge in Health Decision-Making.” Boston University School of Medical Anthropology.

PROFESSIONAL EXPERIENCE

2004-2005       Community Relations Manager. Sears, Roebuck and Co., Hoffman Estates, IL

2002-2004       Communications Manager. Sears, Roebuck and Co., Hoffman Estates, IL

1998-2001       Publication Editor. Sears, Roebuck and Co., Hoffman Estates, IL

1999-2000       Diversity Session Facilitator. Sears University, Hoffman Estates, IL.

1997                Senior Editor. Home Improvement Market magazine, Chilton Publishing Co, Radnor, PA

1995-1996       Features Editor. Home Improvement Market magazine, Chilton Publishing Co, Radnor, PA

1993-1995       Associate Editor. Home Improvement Market magazine, Chilton Publishing Co, Radnor, PA

PROFESSIONAL AFFILIATIONS

2010-2018       Public Relations Society of America

2009-2018       Association for Education in Journalism and Mass Communication

2009-2018       International Communication Association

 

 

 

 

 

 

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A human not a highlight

I’ve come to the realization that some advertisements were not created with me in mind. I thought of this when I saw the DDB Group Düsseldorf’s “Highlight the Remarkable” campaign for the Stabilo Boss highlighter pen.

Rather than an affirming message of distinction, I saw a ham-fisted effort at inclusion. It made me think of white-knuckle fear and flesh-colored pantyhose—the constant awareness that “you’re different” when no one in the room looks like you.

Some advertisements were not created with me in mind.

This is one of those ads that was destined to win all of the awards—as those having to do with diversity are wont to do. But what it, ahem, highlights to me is how far we have yet to go in terms of inclusivity.

Look, even though this advertisement was not created with me in mind, I am the consumer for this product. The highlighter pen doesn’t hold the nostalgic appeal of, say, a Trapper Keeper, but it does hold some meaning. And now, instead of thinking about what text to highlight to remember a particular point—a rather benign affair—I’m thinking about how far we have yet to go.

These are the thoughts I’ll be carrying into the store when I purchase my highlighters this semester.

I’m guessing that’s not the message the ad team intended?

—Cheryl Ann Lambert, Ph.D.

E.J. Baxter, PR Pro: 12 Men of Christmas

PR Depictions

At the beginning of the film “12 Men of Christmas,” E.J. Baxter (portrayed by Kristen Chenoweth) is a public relations executive living the perfect life. Gendered public relations stereotypes notwithstanding—E.J. is a 30-something single at a high-powered New York City agency who simultaneously loses her job and fiancee—the movie contains compelling representations of the field.

Below are four lessons viewers can learn from this fictional public relations character:

1) She knows her worth

The film suggests E.J. Baxter has a well-earned reputation as a stellar public relations professional. She provides research-driven counsel to attract new clients; in fact, she is responsible for nearly 20 percent of new business at her former agency. E.J. nurtures her networks throughout the film, and is portrayed benefiting from those networks as well. Although she is unable to find work for several months after leaving New York City, she is unwilling to accept a…

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The Fog: Special Event Planning

The Fog (1980) is one of the last roles of Janet Leigh’s film career. Best known for her iconic role in Psycho, she plays understated event planner Kathy Williams in The Fog.

Kathy is planning the centennial celebration for the fictional coastal town of Antonio Bay, California. Her event-planning duties include scheduling speeches by town luminaries, prepping photo-ops with the Mayor, and unveiling of a statue for the 100-year anniversary.

Preparations are well underway when Father Malone declines Kathy’s request to deliver a prayer as part of the day’s events. She does not press the issue, however. She has other activities to finalize before celebrations begin. Unbeknownst to Kathy, Father Malone has discovered that Antonio Bay would not exist were it not for a deadly conspiracy in which its founders took part.

In an effort to improve a Leper Colony’s living conditions back in 1880, a wealthy man with leprosy purchased the Elizabeth Dane ship with plans to relocate. He asked one of the town founders, Father Malone’s grandfather who was also a priest, for permission to settle his colony one mile north of Antonio Bay. The elder Father Malone accepted the request but conspired with others to ensure the move never happened.

While the Elizabeth Dane was in route, the town founders lit a fire on the beach. The crew, believing the fire was a beacon, crashed. All six people on board perished. Worse, the conspirators recovered gold from the Elizabeth Dane the following day. Antonio Bay founded their settlement with gold plundered from the ship.

As Antonio Bay begins celebrating its 100-year anniversary in 1980, Father Malone voices his strong objections: “The celebration tonight is a travesty—we’re honoring murderers!”

His objections come too late, however. An otherworldly fog begins moving inland disrupting the lives of current city residents. In the fog are the ghosts of the doomed Elizabeth Dane. They have returned to avenge their deaths.

The meaning of a special day might be lost on those who are not directly affected. For Antonio Bay, the centennial hold special significance. How can city residents celebrate its founding and simultaneously honor that lost crew? Should they even try?

—Cheryl Ann Lambert, Ph.D.

Circus S(p)in: P.T. Barnum

After 146 years, Ringling Bros. and Barnum & Bailey Circus performed its last show on Sunday, May 21. True to its promotional expertise, the circus streamed its final performance live on Facebook and YouTube. The circus dubbed “The Greatest Show on Earth” succumbed to declining attendance, high operating costs, and prolonged battles with animal rights groups.

Well before Ringling Bros. and Barnum & Bailey Circus came under fire for alleged animal rights abuses—owner Feld Entertainment retired its touring elephants in May 2016—company founders violated the most fundamental of human rights. Both Ringling Brothers and Phineas Taylor “P.T.” Barnum, who operated separate circuses years prior to merging, have historical ties to slavery.

Starting in 1899, the Ringling Brothers exhibited George and Willie Muse, six- and nine-year old Black albino brothers. They were promoted as Eko and Iko, so-called “ambassadors from Mars.” It is unknown whether the circus kidnapped them or they were sold for a short-term arrangement, but their mother successfully negotiated their release in 1927. Sadly, the sons returned to the circus the following year to support their impoverished family. They wouldn’t retire until 1965.

In 1835, P.T. Barnum purchased Joice Heth, an elderly, blind, slave, to exhibit her as the 161-year-old former nurse of U.S. President George Washington. He displayed her for seven months across the Northeastern United States. When ticket sales dropped off, Barnum planted the even more preposterous news story that Heth was not alive, but controlled by ventriloquist. He continued the denigrating spectacle post-mortem. Barnum charged for admission to a public autopsy to verify her age. The doctor of course concluded that Heth was likely no older than 80 at death. Remarkably, Barnum convinced a news editor that the real Heth remained alive elsewhere, a claim he perpetuated in serialized articles for several months.

In the sanitized version of U.S. history, the circus transitioned seamlessly from human “freak shows” to exotic zoos, and then high-flying acrobatics. But a comprehensive narrative necessitates sociocultural context. Historians have rightfully explored the greater meaning of the circus in the American historical imagination and contemporary popular culture.

—Cheryl Ann Lambert, Ph.D.

Bad Publicity Is Bad Publicity: Top Five

The saying “there is no such thing as bad publicity” should die in the hottest of fires. Real publicists know that all good publicity is good publicity and all bad publicity is bad publicity.

Case in point: Three days before reality-star Erica Long (Gabrielle Union) is set to marry comedian-turned-actor Andre Allen (Chris Rock) in the movie “Top Five,” Andre is arrested for drunk and disorderly conduct. His arrest comes midway through a promotional tour for his first dramatic film role and ends four years of sobriety.

The publicity that follows is decidedly bad for Andre and Erica.

Erica’s publicist Benny Barnes (Romany Malco), justifiably concerned about the potential impact on her public image, delivers a scathing ultimatum to get Andre in check:

“Here’s what you are going to do. You are going to attend your bachelor party. And then you’re going to climb up on that jet and you, my man, are going to get married. And then, and only then, I will make sure that your little incident plays into the press like it was part of the show. I will tell the media, the cops, your parole officer, that we all thought the alcohol was fake. Everybody knows that these shows aren’t real. But if you decide to do something drastic, you’re on your own. Your own.”

This speech is rare for a publicist-character. Most of the time, they dole out pithy words of wisdom in between staging glitzy media events for their celebrity-clients. Think Samantha Jones (Kim Cattrall) in Sex and the City the television show, and the film and sequel or Ashley Albright (Lindsey Lohan) in Just My Luck). Fictional publicists lead glamorous lives, embodying the work hard play hard lifestyle.

According to Noreen Heron and Kate Hughes, real-life publicists research industry trends to identify those of relevance to their clients. They look for new communication channels to convey messages, particularly those with public  appeal. Publicists interact regularly with media professionals, sometimes serving as client intermediaries. They are superb writers, capable multi-taskers, and exceptional problem-solvers.

Hollywood publicists at the top of their game might helm million-dollar movie campaigns. They schedule media tours and press junkets, and viewers see both events in “Top Five.” The other place where fictional and real-world publicists intersect? They are on-call 24/7 for their clients.

What else would you expect from someone tasked with getting good publicity?

—Cheryl Ann Lambert, Ph.D.

Who You Gonna Call? Ghostbusters!

If you saw the 2016 revival of Ghostbusters, you witnessed an all-female lead that captured the popular culture imagination. In addition to rebooting the team of supernatural crime-fighters, the film introduces a new Mayor’s Assistant who functions the way a chief of public affairs might in the off-screen world.

In the reboot, Jennifer Lynch (Cecily Strong) is the Mayor’s Assistant. When viewers first meet her, she is chastising the Ghostbusters for, er, busting ghosts in public. Turns out Homeland Security has been studying the uptick in unexplained phenomena. In order to avoid mass hysteria, Jennifer will publicly denounce—but privately support—the Ghostbusters. She stages an on-camera arrest of the Ghostbusters (a stunt for visual effect) and calls them frauds. By the time the film concludes, though, Jennifer congratulates them for protecting the city and extends funding from the Mayor for their continued work.

The original iteration of the Mayor’s Assistant appears in Ghostbusters 2, the 1989 sequel to the first film. Like Jennifer, Jack Hardemeyer (Kurt Fuller) calls the Ghostbusters frauds and publicity hounds. Unlike Jennifer; however, he is not faking animosity. He files a restraining order against the Ghostbusters to block their access to the Mayor. His reason? Protecting the Mayor’s reputation while he is running for Governor. Jack panics when he overhears the Ghostbusters discuss contacting the press about a surge in paranormal activity. Unbeknownst to the Mayor, Jack has the team committed to a psychiatric hospital. Later, his inability to contain citywide panic necessitates a call to the supernatural crime-fighters. Once the Mayor finds out Jack had the Ghostbusters falsely committed, he fires him.

As public relations characters, Jennifer Lynch and Jack Hardemeyer perform their respective roles in vastly different ways. Below are three functions viewers see:

Client Relations: Client Relations involves establishing and maintaining client trust through ongoing communication, understanding the mission of the client, and selecting appropriate audience to achieve their goals, according to Joan Daly. Public relations professionals must adequately evaluate client needs in order to manage their expectations. Thanks to behind-the-scenes support from the Mayor’s office, the Ghostbusters become a de facto client for Jennifer. Garnering their trust will likely take a while, though. (She calls them “sad and lonely women” during an on-air interview.)

Impression Management: Lynn Sallot defined Impression Management as regulating or controlling information and behavior to ensure consistency between public perceptions and constructed identity. It is essential to the work of public relations professionals. Jennifer seeks to maintain the impression that the city is functioning well. Jack seeks to maintain the impression that the Mayor is governing well. Unfortunately, Jack’s heavy-handed approach puts millions of lives in jeopardy.

Media Relations: Media Relations encompasses researching topics for complete understanding, seeking out media who haven’t covered the topic, and tailoring pitches accordingly, says Andrew Grossman. Public relations professionals must foster connections with the media in order to facilitate client coverage. The cameras and microphones recording Jennifer’s public statements suggest she has established some valuable media connections. The same can’t be said for Jack, though. His outsized reaction to a potential news story suggests deep-seated media mistrust.

These fictional public relations characters offer an important reminder about the multiple publics that real-life industry professionals serve. They also reveal the interrelationship between those publics—and the dangers of neglecting one for the sake of another.

—Cheryl Ann Lambert, Ph.D.